Why Outdoor

Why Outdoor Works

  1. Think about it… outdoor works because it prevents an audience from changing the channel or fast forwarding through the commercial!
  2. Today, Americans are spending more time than ever in their vehicles and travel tends to be the same route every day!
  3. Outdoor works because it’s effective! It delivers huge reach with superior ROI, while complementing digital impressions in the real world, closest to the point of sale. – NIELSEN
  4. O-O-H (out of home) advertising is targeted, is eye-catching, and can effectively use a call to action! – NIELSEN
  5. Outdoor billboards are practical innovations that all advertisers, big and small, can implement and scale! -NIELSEN
  6. Outdoor marketing reaches consumers when they are in active purchase mode – NIELSEN:
    1. 39% have noticed directional ads
    2. 16% immediately visited the business advertised
    3. 21% visited restaurants advertised

Number of Out of Home Displays 2017

  • Bulletins
  • Digital Billboards
  • Posters
  • Junior Posters
  • Walls/Spectaculars

Source: OAAA

Data… Did you know?

  1. The Average consumer spends 70% of their waking hours outside of the home. -OAAA
  2. A one day digital gets you a minimum of 1332 spots per day— more than radio, TV, or cable can offer. -OAAA
  3. Out of Home advertising reaches more consumers in the hour before mobile social media activity than any other form of traditional advertising! -OAAA, Pew Research Center, USA Touchpoints, Reality Mine
  4. OOH delivers superior ROI. For every $1 spent on OOH approximately $2.80 in sales is generated, com­pared to $2.43 for TV and $2.41 for print. – BrandScience OOH Advertising Effectiveness and ROI
  5. 85% of all consumers believe OOH is useful, 83% believe it is informative, and 82% say it creates jobs and stimulates the economy. – Charles Taylor, Villanova University Assessment of the HBA’s Consistency with American Public Opinion