About Us

Who is ALO?

Alabama Outdoor Advertising II, is an Alabama-based digital billboard company located in the Birmingham and metro areas. We are a small, locally owned business that can accommodate our clients’ needs!

We can provide same day service and turn-key solutions for a successful marketing campaign using our boards.

We currently have two new digital structures in the  Birmingham area focusing on high traffic areas on I-459 and I-20/59. We are working on adding additional inventory so that we can assist our clients in many geographic locations. All of our billboards are digital, and utilize the newest technology provided by Formetco.

Our vision is to be the #1 billboard company in customer service and results!

Meet Davis Hawkins

Davis has over 35 years of marketing experience, specializing in radio and billboard advertising.

Davis Hawkins


Digital boards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. Partnered with Formetco, the world’s leading LED billboard manufacturer, AL Outdoor Advertising II has the most state of the art digital billboards available to get your marketing message across to millions by offering five digital faces! ALO offers five digital faces. provided by Formetco.

Digital Outdoor Advertising is strategically placed to engage your audience at particular times on particular days. Deliver unique messages that allow to take advantage of dynamic capabilities like photos, announcements, and direct connections to your social media tags.

Ads flip in a slide show fashion every 7.5 seconds.

With digital, you can change your creative without changing your budget!

What can you do with digital?

  1. Use Social Media to promote your message!
  2. Use the photo upload capabilities to promote product sales and event highlights!
  3. Use conditional updates to drive your customers to your message and door!
  4. Make critical announcements by displaying an important message, such as a public service announcement!
  5. Build up hype, with timed countdowns!
  6. Couple time and temp announcements with your message, information that’s helpful for daily use!
  7. Weather forecasts can help promote your message!
  8. Deliver up to the minute data!

Our Services

At Alabama Outdoor Advertising II, our focus is on our clients! We help you build a campaign to achieve success! We are committed to our client’s needs by providing successful marketing solutions. Our goal is to build a long-term relationship with our client(s).

Our team can help by identifying your campaign goals from the start and provide supporting information and strategies to target and effectively reach more of your potential customers.

We can create a custom marketing campaign specifically to be placed on our digital boards within a particular geographic area and suggest the best locations to capitalize on maximizing your message to bring more customers to your business. With our summary of demographics for each of our locations, we’ll provide you with populations, traffic counts, median household incomes, and traffic audit bureau specifications. We will help you define needs and create to meet those needs.

ALOII can also assist you with your artwork to help you utilize the best opportunity to get your message out. When created successfully, digital billboard ads become part of a city’s visual landscape. Simple creative suggestions by our team can help you, as our client, to build an effective design and message.